SAID OUT LOUD.

BEHIND THE BUILD

Claude built this website. Here's exactly how.

No developer, no agency, no quotes with too many zeros. One founder describing what she wanted, and an AI doing the building. The receipts, start to finish.

8 July 2026 · Read it BEHIND THE BUILD

FCUK I'M PREGNANT!

A fake job in Townsville, a scam workplace, a redundancy and a faint line on a test. The whole messy backstory. Business is hard, but working for a boss is harder.

5 July 2026 · Read it BEHIND THE BUILD

I couldn't leave my husband.

I don't want to leave my husband. But I also don't want to HAVE to stay. A pen, paper and a calculator, and the map back to $200k.

21 June 2026 · Read it TRUTH BOMBS

I don't want to end up like my mum

She loved technology her whole life. Then somewhere along the way, it changed. It is not ability that has shifted. It is mindset.

14 June 2026 · Read it TRUTH BOMBS

100 views is better than 100,000

The 33k reel gave me 7 followers. The quiet 2,838 reel gave me buyers. Vanity numbers versus the views that actually pay you.

7 June 2026 · Read it BEHIND THE BUILD

The house was a mess. So I built an app.

Never written a line of code. Five hours with Claude and the family chores app exists, Yo-Chi rewards and all. Claude has removed every excuse we had.

31 May 2026 · Read it BEHIND THE BUILD

When you don't have money, you need skills

The rebrand quote was $15,378. It got done for $34 and 20 hours. Not a love story, a toxic relationship at first. The honest version of learning Claude.

24 May 2026 · Read it BEHIND THE BUILD

My beautiful ember

I probably wouldn't need to be a phoenix if I stopped burning things down. This build is intentionally slow, and that's the point.

17 May 2026 · Read it IN THE ROOM

I need to tell you about Niamh and Elba

They sat nowhere near each other at a Hillcrest Open Coffee. Now they can't wait four weeks between catch-ups. The power of women coming together.

5 May 2026 · Read it TRUTH BOMBS

The worst thing that ever happened to my dad saved his life.

A crash, a shattered sternum, and the aneurysm they'd never have found without it. What if the hardest moment is the beginning of the best part?

26 April 2026 · Read it TRUTH BOMBS

What your kids actually need from you!

It's not what you think. All your kids need is a happy mum. Written from the only five minutes of peace we get.

15 March 2026 · Read it TRUTH BOMBS

For Fu%k Sake Murphy

Six months of avoidance. Done in 15 minutes. Because other people were in the room. Body doubling, ADHD, and why it was never about willpower.

8 March 2026 · Read it BEHIND THE BUILD

I thought I was going crazy.

Turns out I was just 41. Perimenopause with a completely normal period, and the symptom list nobody bloody tells you about.

1 March 2026 · Read it TRUTH BOMBS

Two women bitched about me on LinkedIn

So I got to thinking, is the mean girl still alive and thriving? The science of why women tear other women down, and choosing differently.

22 February 2026 · Read it TRUTH BOMBS

I only know one man who is the head of a company.

But I know a sh!tload of women who are. What if we're not underrepresented. What if we're under-counted.

15 February 2026 · Read it TRUTH BOMBS

The Fire Horse is not coming to save you

It's coming to expose what you're still carrying. Accountability, ownership, and shedding the snake skin before the new year does anything for you.

8 February 2026 · Read it BEHIND THE BUILD

I went from 200k to zero!

I chose joy over revenue, and now I'm sitting in the discomfort. Ten women signed up. The honest bit of building something new nobody posts about.

1 February 2026 · Read it BEHIND THE BUILD

It's me, hi, I'm the problem it's me 🙋‍♀️

The year anxiety turned out to be perimenopause, the year of blowing it all up, and the year community came back. Properly. In real life.

21 January 2026 · Read it